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Fairway Ford filling F-150s with winter warmth for local charity

Fairway Ford in Steinbach has partnered with Steinbach Community Outreach to fill two F-150 trucks with new and gently used items for donation. The event started on Nov. 23 and runs until Dec. 14.

Ford F-150 at Clearspring Centre

A Ford F-150 at Clearspring Centre in Steinbach, ready to be filled with donated items.

“Built Ford Tough” pickup trucks are showing off their softer side this holiday season as they are a part of a local charity initiative to help families in need.

“Fairway Ford is always looking for opportunities to give back to the community – especially around the holiday season,” said Peter Loewen, general sales manager of Fairway Ford. “We’re pleased with the positive response from the community and the generous donations filling up the trucks.”

After the trucks are filled, the donations will be collected and packaged into special gift baskets. Then on Dec. 21, Steinbach Community Outreach will be hosting a special Winter Warmth 2012 shopping event for those who want to give holiday gifts, but do not have the means to do so. Steinbach Community Outreach expects 125 people to drop by “Santa’s Room” and hopes the F-150 trucks will be piled high with donations to allow each person to pick out two gifts. The charity is looking for items such as:

•  board games and card games
•  hot chocolates, teas or coffees
•  cookies and baked goods
•  mugs or serving dishes
•  soaps, lotions or perfumes
•  candles or scented oils
•  gift cards
•  candy or nuts

“It’s so convenient for people to drop off donations to fill these Ford trucks and this generosity from the community really makes a difference for families in need,” said Irene Kroeker, Steinbach Community Outreach worker. “This is a great example of a partnership that’s all about working together for the greater good of the community.”

Donations can be dropped off until Dec. 14 at either Fairway Ford (236 Main Street) or Clearspring Centre (178 PTH 12 North).

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