Marketing Manager

At HyLife, we are on a mission to take care of our employees, our customers, our animals, our communities, and our company. As a Marketing Manager, you will play a key role in shaping how our products are seen and experienced by consumers. This is your opportunity to lead impactful marketing initiatives, strengthen brand presence, and contribute to the growth of a global leader in food production. This opportunity is located in the community of Steinbach or Neepawa, MB.

What we can offer you:

• Competitive Wage and Vacation in the first year
• Benefits package – dental coverage, vision care, extended health care, & more!
• Employee Referral program – Minimum of $500!
• Company events and more!!

Your days will include:

• Developing and executing integrated marketing strategies to achieve business goals
• Planning and managing multi-channel campaigns (digital, social, email, retail)
• Driving product positioning and storytelling to engage target audiences
• Overseeing brand guidelines and ensuring consistent messaging across all platforms
• Managing social media presence and content creation with internal teams and agencies
• Supporting retail visibility, POSM execution, merchandising, and retail relationships
• Conducting market research and competitor analysis to inform strategy and product development
• Developing marketing collateral (brochures, presentations, case studies) to support sales
• Implementing CRM and marketing automation strategies with retailers
• Tracking campaign performance, analyzing results, and optimizing for continuous improvement

To succeed in this role you must possess:

• 5+ years of experience in Marketing, Brand Management, or Digital Marketing
• Strong project management skills with the ability to manage multiple priorities
• Experience with CRM (Salesforce), marketing automation, and CMS tools (WordPress)
• Proficiency in design and content tools (Canva, Adobe Creative Suite)
• Strategic mindset with strong problem-solving and analytical skills
• Excellent communication skills – both written and verbal
• Creative thinking paired with a data-driven approach
• Post-secondary education in Marketing, Business Administration, or a related field
• Valid Driver’s License and willingness to travel for field visits and partner meetings

Quick Facts:

• Culturally diverse – employ people from all over the world
• Fully integrated facility – Feed Mills, Barns, Transportation, and Production Plant
• 2500+ employees worldwide
• We Care about our employees, communities, customers, animals, and our environment