Marketing Specialist

Build a rewarding career with Steinbach Credit Union

Steinbach Credit Union (SCU) is one of Manitoba’s largest credit unions and among the top ten in Canada, with over $10 billion in assets. For the past 80 years, we have worked with our members to create relationships based on trust and support. Our goal is to provide advice and recommend products and services that are tailored to meet every member’s individual needs.

Our member-centric approach is a key driver in everything we do, and our level of service is second to none. We provide an environment of trust in which members feel comfortable doing business and they will recommend us to their family and friends. For more information, please visit our website.

An exciting opportunity awaits!

We currently have an opportunity for a Marketing Specialist to join our Marketing team. As the Marketing Specialist you’ll be responsible for the creation and execution of effective marketing plans that align with SCU’s marketing strategy. You’ll play an integral role in building and engaging SCU’s prospects and member base and create effective strategies that align with SCU’s brand and promote long-term growth.

Specific Responsibilities

• Develop and implement marketing plans, generating growth by targeting the right members and prospects with a variety of marketing techniques
• Draft detailed marketing briefs informed by data and research, establish measurable campaign goals and obtain stakeholder input and approval
• Identify opportunities to leverage member segmentation insights to add value to marketing initiatives
• Identify and partner with external vendors and internal stakeholders to develop concepts, designs and content targeted at our key member segments and prospects; provide expert direction and insight to partners and team members
• Oversee the creation of high quality and effective marketing materials that align correctly with SCU’s overall brand strategy and guidelines
• Investigate, assess and recommend new or emerging strategies to reach members and/or non-members by segment
• Integrate market research and data extracts into marketing initiatives
• Establish deadlines and coordinate work with key stakeholders and suppliers/vendors to ensure deadlines are met
• Protect the integrity of SCU brand while managing relationships with community stakeholders, vendors and suppliers
• Manage projects within allotted budget in a responsible manner ensuring maximized return
• Develop clear and concise communications and presentations to share marketing plans, results and recommendations with the executive team and internal stakeholders
• Develop and maintain strong relationships with key internal members by providing them with appropriate leads, tools, materials and presentations
• Work closely with the marketing team and other company departments to ensure a coordinated approach to marketing campaigns
• Negotiate placement and pricing for advertising as required to maximize impact while managing investment
• Oversee the development of member communication pieces
• Build strong relationships with key stakeholders and vendor partners
• Act as strategic lead for internal projects, providing input, direction and approvals throughout the creative development process

Qualifications

• Post secondary degree in Business Administration, Marketing, or Advertising
• A minimum of five years of progressive marketing experience including developing and implementing marketing programs and materials, or an equivalent combination of education and experience
• Software proficiency, including MS Office Professional
• Knowledge of marketing research standards and best practices

How we’ll reward you

You can look forward to joining an organization that values teamwork and its membership. You will receive a competitive annual salary based on skills and experience. In addition, you will be eligible for variable compensation and matched pension plan per SCU policies. You will also receive a great host of benefits, including:

• Extended medical, dental, vision benefits, plus a healthcare spending account (premiums 100% paid by SCU)
• Short Term Disability, Long Term Disability, Life insurance, and AD&D insurance
• Employee Banking Benefits (i.e. free chequing account, low interest MasterCard, bonus rate on deposit and lending products)
• Opportunities for professional development
• Clothing allowance

Accessibility and inclusivity

We believe our employees should represent the diversity of our members and the communities in which we live and serve. If you require accommodation for the recruitment or interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we’ll work with you to meet your needs.