Province expands economic presence in Europe and Mexico with regional trade representatives

The Manitoba government is expanding its economic presence in Europe and Mexico by establishing new trade representative positions to expand market access.

“These trade representatives reiterate our government’s commitment to diversifying our trade partners by expanding access for Manitoba businesses to markets in Mexico and Europe,” said Business, Mining, Trade and Job Creation Minister Jamie Moses. “As we face the shifts in the global economy, our government is working to build a stronger, more resilient economy here at home.”

The European trade representative will focus on exploring trade opportunities with the United Kingdom and western European markets, while also building on progress made through the Comprehensive Economic and Trade Agreement.

The Mexico trade representative will support a growing demand for Manitoba products in Mexico and build on Manitoba’s participation in the Team Canada Trade Mission to Mexico in February 2026.

The two new positions build on the Manitoba government’s announcement of an India trade representative earlier this year and will facilitate business-to-business relationships, identify trade and investment opportunities and support trade missions to all three regions.

“Today’s announcement is a welcomed step in advancing greater diversity in our relationships and trade markets, a necessary response to current global events,” said Loren Remillard, CEO, Winnipeg Chamber of Commerce. “These new offices will empower more Manitoba companies, through greater on-the-ground access and resources within key markets, to discover new and expanding opportunities benefiting our economy.”

Manitoba’s Economic Development Strategy , announced in September 2025, outlines the Manitoba government’s goals of increasing Manitoba’s presence worldwide through regional trade representatives and building a resilient and competitive economy to expand trade and export opportunities for Manitoba businesses. The strategy aims to reduce economic vulnerabilities and over-reliance on the U.S. market, the minister noted.