The Manitoba government has announced that it is unveiling new provincial park licence plates featuring a loon, the winning design chosen by Manitobans.
“Manitobans love our provincial parks, and this licence plate will help you show your support,” said Premier Wab Kinew. “Thousands of Manitobans voted for their favourite design option, with the loon coming out on top. I look forward to seeing these licence plates on cars across the province – in both English and French.”
Manitobans were invited to help pick a new licence plate design in support of Manitoba Parks. An EngageMB survey ran from June 8 to July 31. A total of 62,605 Manitobans responded to the survey. Following community feedback, the licence plate will be the first Manitoba specialty licence plate to be offered in both English and French, the premier noted.
A portion of the proceeds from every licence plate sold will go to the Manitoba Provincial Parks Endowment Funds through The Winnipeg Foundation, supporting park improvements that enhance ecological integrity, improve public safety, enhance accessibility and enrich visitor experiences in provincial parks.
“Our provincial parks are very special places and the new Manitoba Parks licence plates will give Manitobans a way to share their love of parks while supporting improvements that will help families enjoy them for generations to come,” said Environment and Climate Change Minister Mike Moyes. “Our government thanks everyone who took the time to vote on the proposed designs. The response was overwhelming and demonstrates Manitobans’ strong support for our provincial parks.”
The Nature Conservancy of Canada, a non-profit dedicated to connecting people to nature through partnership-driven conservation, habitat protection and long-term land stewardship, brought forward the application for the new plates as a way for people to show their love for the nature of Manitoba.
“Widely recognized as a Canadian symbol, the loon is a fitting reflection of the pride Manitobans feel in the natural and special places found right here at home,” said Andrea Laughren, regional vice-president, Prairie region, Nature Conservancy of Canada. “Our natural spaces, including our provincial parks, support healthy ecosystems and connect people to nature, helping make Manitoba such a special place to live, visit and explore. This new licence plate gives Manitobans a meaningful way to celebrate and care for what is uniquely theirs, today and for generations to come.”
Since 2011, Manitoba Public Insurance (MPI) has administered the Specialty Licence Plate Program on behalf of the Manitoba government and currently offers 19 specialty plates. To date, more than 215,000 specialty plates have been sold, generating more than $6.4 million in charitable proceeds.
The new Manitoba Parks licence plates featuring the loon design chosen by Manitobans will be available for purchase at MPI service centres and MPI brokers offices in spring 2027.
