Paul Neustaedter, owner of Steinbach Dodge Chrysler.
Chrysler Canada has announced that Steinbach Dodge Chrysler has been selected as one of its 58 dealers to initially represent the Fiat brand in Canada. This group of dealers will be the first to sell the 2012 Fiat 500 (Cinquecento). Canadian dealers were selected to represent the Fiat Brand based on their location, the establishment of a dedicated Fiat area, and proven sales and customer service expertise.
“Our people that serve our dedicated customer base are one of the main reasons that we were able to obtain the Fiat Franchise. For the past 10 years we have been a Five Star dealer, Chrysler’s highest recognition for customer satisfaction. We regularly review our processes and make improvements in them along the way,” said Paul Neustaedter, the owner of Steinbach Dodge Chrysler, who is very excited about the Fiat announcement. “Now you can get an Italian styled car and you don’t have to spend $100,000 plus to buy a Maserati or a Ferrari.”
“We received many very unique and promising proposals from our Canadian dealers,” said Reid Bigland, President and CEO of Chrysler Canada. “The enthusiastic and innovative concepts proved that they ‘get’ what the Fiat brand is all about, and bodes well for the successful launch of the brand here in Canada.” The 58 dealers represent only 15% of the Canadian Chrysler dealer body.
Steinbach Dodge Chrysler Fiat is included in the select group of dealers that will be the first to sell the 2012 Cinquecento, which was unveiled Wednesday at the Los Angeles International Auto Show. Production of the 2012 Fiat 500, which is equipped with Fiat’s fuel-efficient 1.4 litre MultiAir four-cylinder engine, begins next month at Chrysler’s plant in Toluca, Mexico.
Pricing for a base model is set at $15,995.
At 12:01 a.m. on November 23, Chrysler Canada will launch an online program for Canadians to reserve a limited edition version of the Fiat 500. A special production run of 500 Fiat Cinquecento (500) models will be offered to customers at fiatcanada.com. These Fiat 500 Prima Edizione models are collector vehicles with a unique numbered badge. More information will be made available when the reservation system launches, but interested consumers can already register to receive updates on the Prima Edizione by signing up to become a “Fiat Follower” at fiatcanada.com.
