Manitoba Public Insurance (MPI) has partnered with Ride For Dad to create a specialty licence plate that will raise money to support people impacted by prostate cancer in Manitoba.
The Ride For Dad specialty plate will be the 15th plate available to Manitobans under the Specialty Licence Plate Program. A portion of funds raised through the sale of the plate will be directed to the Manitoba Prostate Cancer Support Group (MPCSG), which provides awareness, education, and support to those impacted by prostate cancer in our province.
“Working with groups like Ride For Dad, and the many others we’ve partnered with over the years, to create specialty licence plates helps generate critical funding for charities in the province,” said Satvir Jatana, President & CEO of MPI. “We are proud to support communities across Manitoba and groups like Ride For Dad and MPSCG, who are making a direct impact on the lives of people impacted by prostate cancer.”
The Specialty Plate Program has raised more than $5.5 million for Manitoba-based charities to date. The cost of the Ride For Dad plate will be $70, of which $30 will go to MPCSG.
“Prostate cancer affects thousands of Manitobans, and our government is pleased to partner with MPI and unveil the Ride For Dad specialty licence plate, in support of this very important cause,” said Justice Minister Matt Wiebe, minister responsible for Manitoba Public Insurance (MPI). “These specialty licence plates are one way that Manitobans can show solidarity in the fight against cancer and support life-saving prostate cancer research and education right here in our province.”
“The announcement of an official Manitoba Motorcycle Ride For Dad licence plate has the motorcycle community buzzing and will support prostate cancer awareness and education throughout the province,” said Ride For Dad co-Chair, Moe Sabourin. “Thank you to the Province of Manitoba and Manitoba Public Insurance for stepping up in the fight against prostate cancer. Proceeds from licence plate sales will be directed to the Manitoba Prostate Cancer Support Group and we are very excited to participate.”
The new Ride For Dad plates will be available for both passenger vehicles and motorcycles at all MPI Service Centres and Autopac brokers across Manitoba on July 14, 2025.
